Establishing The Experience Network.
Challenge
The existing brand lacked the personality and energy needed to reflect the vibrancy of its product offering. Our challenge was to craft a B2B brand experience that balanced excitement with professionalism, capturing the dynamic nature of the experiences industry while maintaining the credibility of a market-leading business.To achieve this, we needed to position Big Red Group as the undisputed leader in the experience sector, creating a brand that not only resonates with partners and stakeholders but also inspires confidence in their ability to connect millions of customers with unforgettable experiences.
Solution
We developed the positioning ‘The Experience Network’ to establish Big Red Group as the global leader in the experiences industry. With renowned brands like Red Balloon, Adrenaline, and Experience Oz under their umbrella, this confident and direct positioning underscores their unmatched ability to connect millions of experience seekers with unforgettable moments.To bring this positioning to life, we crafted a robust visual identity centered around the theme of connection. As the world’s leading experience network, Big Red Group bridges the gap between experience operators and millions of eager customers. Our goal was to represent this connection in the most straightforward and impactful way possible.At the heart of this identity lies the ‘Big Red Connector,’ a simple yet powerful mnemonic that embodies Big Red Group’s role as a facilitator of meaningful experiences. This connector became the foundation of a dynamic icon system, a refined visual style, and distinctive brand elements that seamlessly translate across all products, platforms, and channels.By integrating the ‘Big Red Connector’ throughout the brand, we created a visual language that not only reinforces the group’s leadership but also celebrates the connections and moments that define their mission.
