Making heroes from everyday commodities.
Challenge
Ultrapak operates in an industry full of unsung heroes. The small pieces that make everyday convenience possible. No-drip honey valves. Perfume actuators. Thermoform packaging that protects the treats we love.
The problem? Almost everyone in the category looks and sounds the same: technical, generic, and stripped of personality. Our brief was to refresh Ultrapak in a way that moved beyond the cookie-cutter norm and position them as an innovative challenger, confident, modern, and unmistakably different.
Solution
We flipped the story. Instead of treating closures and packaging tech as background detail, we made them the heroes.
That meant replacing dated technical drawings and weak renders with highly stylised photography that immediately signals: Ultrapak sees things differently. We paired this with a major UI/UX overhaul, reshaping the website experience to deliver key messages and information with far more clarity, pace, and engagement.
The result is a refreshed brand and digital presence that brings personality to a personality-free category and positions Ultrapak as a serious contender in the industry.
