Creating a high-fashion brand with a sustainable heart.
Challenge
The fashion industry is one of the largest contributors to environmental degradation, yet it often sacrifices sustainability for style. We faced the challenge of disrupting this norm and creating a brand experience proving that high-fashion accessories could be both ethically made, environmentally conscious and aesthetically beautiful.
Challenge
The tagline "A Better Looking Planet" encapsulates the Life on Mars mission to merge style with sustainability. A double entendre that speaks to both the aesthetic beauty of their fashion-forward designs and their commitment to creating a more sustainable and ethical world. This tagline reflects LOM's belief that looking good shouldn’t come at the planet’s expense, and instead, every piece they create contributes to a better future.We created a brand identity that appeals to consumers who refuse to compromise on their values or their style. This required redefining perceptions of vegan 'leather' and setting a new benchmark for what conscious luxury can look like.
Impact
The brand achieved remarkable success, resonating with customers and driving significant sales, resulting in multiple sellouts and establishing LOM as a key player in the sustainable fashion market. A pivotal moment in LOM’s growth came with its feature alongside renowned names like Joseph & James at Melbourne Fashion Week 2022. This recognition placed LOM on a prestigious platform, cementing its position as a forward-thinking and influential brand in the fashion industry.
