Creating a brand that brings together East and West.
Challenge
LSRM sits at the intersection of East and West, connecting consulting, technology, advanced materials and manufacturing optimisation to help businesses move faster and build smarter. Their value lives in the bridge: turning cross-border complexity into clarity and translating capability into real-world outcomes.
Our task was to create a brand identity that genuinely embraced both worlds, not as a gimmick but as a confident, modern system that signals credibility, precision and ease.
Solution
We built an identity founded on harmony and flow. A brand that feels effortless, balanced and technically assured.
At the centre is the wave: a simple visual metaphor for movement, connection, and optimisation. It represents LSRM’s ability to create flow across geographies, supply chains and processes, bringing two worlds into alignment and making progress feel smoother.
The wider system leans into LSRM’s future-focused mindset: clean typography, a restrained palette, and graphic elements that feel modern and engineered rather than decorative. Together, the identity positions LSRM as a technologically minded partner. One that reduces friction and helps businesses operate with greater confidence across East and West.
