Establishing trust and reliability to an industry with perceived risks.
Challenge
The challenge was to create a brand identity for MARQ1 that reflected its position as Australia’s largest and most trusted integrator of people and technology. The identity needed to convey innovation, reliability, security and leadership in complex fields like AI, cybersecurity, and automation while remaining approachable and human-centric. Balancing cutting-edge technology with the company’s commitment to empowering people and organisations was critical, ensuring the brand resonated equally with businesses, government agencies, and the broader community.
Solution
MARQ1’s brand identity was designed to embody its core values of innovation, security, and individuality through a distinctive and versatile brand mark. The mark combines three key elements: the uniqueness of solutions is symbolised by a fingerprint, security is represented by a shield, and identity is captured in the form of an “M” initial. Together, these elements create a singular visual representation that reflects MARQ1’s expertise in seamlessly integrating people and technology.
The shield mnemonic reinforces a sense of trust, authority, and the credibility of an established institution, instilling confidence in MARQ1’s clients across industries. The accompanying visual language is bold and dynamic, with a contemporary colour palette that conveys modernity and progression. This balance of tradition and forward-thinking design ensures the brand feels both reliable and innovative, aligning perfectly with MARQ1’s mission to empower businesses and governments with smarter, safer solutions.
