Design a future Flinder's Lane icon.
Challenge
We were engaged to create the website and on-site signage for the new venue. The brief was clear: build a digital and physical experience that feels as premium as the wines — and sharp enough to cut through the noise of Flinders Lane, where every venue is competing for attention.
Solution
We developed a cohesive system that works from street level to screen. On-site, we created a signage approach that is refined, confident and intentionally restrained. Designed to feel timeless while still being highly legible in a busy Flinder's Lane environment.
Digitally, we designed a website experience that balances craft and clarity: elevating the flagship story, showcasing the three wine brands with equal care, and making it effortless to browse, book and visit. The result is a unified brand presence that signals quality and turns first-time passersby into confident guests.
